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Fashion Trends

Online Shopping Sales Soar at Christmas

Shopping on internet seems to be the way forward and is fast overtaking the high street shopping sector. The Christmas period saw record sales for those online shops on an ecommerce software platform – are we changing the way we shop forever? Cyber Monday or ‘Mega Monday’ is the name given to the busiest online shopping day of the year, as outlined by accurate ecommerce statistics.
Where the last week in November was thought to be big, the biggest of all (Mega Monday) took place on 6th of December… Analysts of ecommerce business activity identified a 50% increase in online sales compared to this same day last year, taking over 7,000 online shops into consideration. The e-tail boom is only set to grow as more and more of us turn to the internet for our shopping requirements.
It’s accessible, cost-efficient and instant – unlike your traditional high street shops, there’s no queue or waiting around to make your purchase(s). This is definitely good news for independent online retail, but how might our buying habits affect shops in the physical realm? The situation isn’t ideal to say the least, yet the surge in people opening and purchasing from online stores is a huge plus for the ecommerce industry.
We’ve already seen some of the smaller, independent outlets close their doors as they struggle under the dominant presence of online shops. That’s also not to say that the more established chains are 100% safe either. If these statistics are anything to go by, those ‘bricks and mortar’ shops on the edge of vanishing have a lot of work to do to keep customers and drive sales.
Of course there are the inevitable points of impact – Christmas 2010 was a snow-fest and hardly promised great things in terms of customer spending and revenue! Far easier, you would agree, to stay indoors and look for that special gift from the comfort of our own homes. That’s exactly what the majority of shoppers did last year; adding to the already increasing popularity of e-tail and ecommerce software.
There’s some truth in the observation that internet shopping is preferred over traipsing round shops in the mall or on the high street, particularly where bad weather’s involved. Should this trend continue to rise, we are looking at a very bright future indeed for online shop owners on an ecommerce software platform. Only time will tell……