Essential Google Analytics Metrics
Websites overly rely on Google analytics which defines a successful homepage or a failing one. Therefore, there is need to be acquainted with all Google analytics metrics and determine which ones to ultimately focus on in order to make your website fruitful and successful. It’s very much possible to meet people who do not even have an idea about these metrics. This article allows you learn more information about Google analytics metrics to consider using.
The first metrics to consider is bounce rate. Fundamentally, this metric makes it possible for you to acknowledge those visitors who did click to a webpage in your website and left without checking any other webpage whatsoever. This analysis is called single page session analysis. You need to consider bounce rate in order to discern whether people find information availed in your website relevant or helpful. The higher the bounce rate, the poor the information or the service you avail on your website.
The second Google analytics metrics to consider is exit pages. Generally, this analytics metric helps define all the webpages opened by people in your website before they ultimately leave. Thus, you can use the analysis to determine the webpage that failed to deliver tremendously to the visitors. A page that grooves tall under this metrics means some of the features or even information availed is not interesting at all.
The third metric is average session duration. Defining from its name, it helps you determine the average time spent by visitors in your website before they leave. It also avails relevant information about the summative number of visitors who enjoy using this website. The more time a person spends on your website the more satisfying the website. Additionally, this Google analytics metric helps determine whether people are reading the content you have availed especially the long form ones with thousands of words. For instance, if you have posts with 5000 words, and the average time spent is 2 minutes, then you are assured that your visitors don’t read the posts. Consequently, you will determine the webpages that need development.
The last metric covered is average page load time which helps determine the average time that visitors get to wait for a page to load. Therefore, visitors will never tolerate any website that takes ages to open or load. This ultimately helps you identify the average time visitors wait for the site to load. Where loading time supersedes one second, you should enhance modifications.
This are just the fundamental metrics to use but there are others. You can only effect change and modify parts of your website that you are well informed about. Therefore, use these metrics in order to analyze information and help improve the experience of the people visiting your website.